Videos are considered an important marketing strategy to attract traffic towards your business. Customers find an instant connection with a brand that uses videos for its promotion. In this digital era, videos are becoming an integral part of content marketing strategies. According to various reports, around 83% of marketers agree that nowadays video is more important than ever. Moreover, recent video content statistics also show that around 65% of internet users end up buying a product after watching a video of the brand. Videos also help in reducing the production cost of marketers.
Now, let us highlight the reasons why videos are vital for Content Marketing Strategy
Video-Improves Conversions
Customers find an instant urge to buy a product after watching a video about it. The audio-visual effect creates an impact on the customer's mind. The videos that explain how to use a product are well–known to improve conversion. A very good example is “ Dropbox”. When Dropbox was launched people didn’t know how to use it and DropBox was quick to take advantage of this. They uploaded a “how to use Dropbox” video on their Home Page and their conversion rates increased drastically.
Boost Search Engine Rankings
Skillfully edited videos attract more visitors to your website and they may end up purchasing the product. More traffic means higher customer engagement and a low bounce rate that helps in improving the Search Engine rankings of your Website. The best digital marketing company in Kolkata with their skillful content marketing strategies can help you to be on the top of search engine rankings.
Video- Strengthens Brand Connections
Videos leave a long-lasting impression on people’s minds. They evoke certain emotions that make people instantly connect with them. The brands use videos to build connections and trust with audiences. The You tubers have become the most powerful social media personalities. People love and simply connect with their simple how-to-use/explain videos, live videos, etc. The trend of engaging them to review products and services can provide a brand with trust and reliability thus increasing the number of potential buyers.
A plethora of options to choose from
There are various options of videos such as live videos, Short Teasers, Webinars, etc you can choose from to boost your content marketing campaign. The best digital marketing company in Kolkata can help you choose the best options for your brand.
Great returns on investment
Video Marketing has a great return on investment. Various video editing apps can help you create videos with almost zero investment. According to various reports, almost 90% of marketers said that video marketing has helped in increasing brand awareness, traffic, and leads.
Video Improves your Social Media Presence
Social Media have become a part and parcel of our life. Even Businesses can’t deny the fact that they need social media to become successful. Facebook, Instagram Twitter, etc are platforms that you can use to generate leads for your business. People love videos. If you want to attract potential customers then you need to emphasize Video marketing. Video Marketing encourages social share on various social media platforms.
Videos attract mobile users
Most of us browse various social media platforms through mobile phones. Facebook and Instagram users are most likely to use mobile phones while watching online videos than on a computer. Youtube has reported a 100% year- on year increase in mobile video consumption. So, we can say that due to this easy accessibility and appealing content videos have become a vital marketing tool to attract more traffic.
These are the main reasons why videos are important for the content marketing strategy to help a business reach the zenith of success.
