Business owners know that a website is an integral marketing tool for their business. However, what most of them don’t know is that their website design impacts SEO performance.
This blog will highlight how Website designs Impact SEO.
But, first, let us have a close look at the meaning of SEO
SEO or Search Engine optimization is the process of optimizing your website and its contents by various ways so that your website can get a higher rank on Google search results. Achieving higher ranks in Google means your website will get more traffic.
Traffic is good, but SEO's main goal is to generate website conversions (it means when a user completes an action on your website such as purchasing something or filling out a contact form) web forms, chats, and phone calls. These conversions are qualified leads for your business.
Now, let us see how Web design affects SEO
Mobile Friendly Web Design
Google uses the mobile version of your website and its contents for indexing (storing it in its database of results ) and ranking. If your website is not compatible with smartphones, then it has already negatively affected your SEO. It is important you make your website compatible with mobiles instead of designing it for the laptops on the first go. The best digital marketing company in Kolkata has expert website designers who with their skillful web designing strategy develop user-friendly websites.
Loading speed of a website
An important thing that contributes to the search engine ranking factor is how fast your website loads. The way your website is designed can have a huge impact on how fast your web pages load. If your website takes a very long to load, then be sure it's affecting your SEO, but not in a good way.
Images, Image Sizes,
Most of the websites use images. Creative, relevant, and interesting images help in increasing the engagement rate on your website. However, using a lot of images may slow down your website. And we all know that a slow-loading website could be better for search engine rankings.
What can be done?
Relevant keywords should be added to the title of images
Compressed images should reduce the server load and increase the site’s loading speed.
Reading Experience of the Users
It is the most important part of your website design that affects the effectiveness of your SEO strategy. Users generally visit a website to get information. Your website must be designed in such a way as to provide information to them in an easy way. A pleasant and comfortable reading experience may lead to higher engagement and a lower bounce rate.
POP-UPS
Suppose you have just opened a website and you are welcomed with Pop-ups. How would you feel? Not nice. Right? If somebody lands on your website page and is greeted by pop-ups right away the visitor may get irritated and leave your website sending a negative signal to Google that users are not happy with your website on the search engine result page and the ranking of your website will be lowered by Google.
This is how web design affects SEO. If you want your website to be perfect in every aspect and contribute significantly towards success, then the best digital marketing company in Kolkata will be more than happy to help you.
