It is said that pictures speak thousands of words but in this new era Videos speak millions of words by evoking emotion inside the audience's heart. Audio Visual content has a long-lasting impact on people’s minds and they find an instant connection with those content. In this digital era, videos have become an integral part of digital marketing strategy. According to various reports, around 83% of marketers agree that nowadays video is more important than ever. Moreover, recent statistics also show that around 65% of internet users end up buying a product after watching a video of the brand. Videos also help in reducing the production cost of marketers. So, it can be said that videos indeed are compelling.
Research says that our brain processes visuals 60,000 times faster than text. So, isn’t this fact enough to tell us that videos will always be more compelling than texts? Let us have a close look at why videos are more effective than text in details
Video Attracts Audiences
Videos evoke certain emotions that make people instantly connect with them. The brands use videos to build connections and trust with audiences People will probably buy a product by watching a video rather than reading about it. So, videos are powerful mediums to attract audiences toward your brand. You tubers have become the most powerful social media personalities. People love to connect with their simple how-to-use/explain videos, live videos, etc. The trend of engaging them to review products and services can provide a brand with trust and reliability thus increasing the number of potential buyers.
Boost Search Engine Rankings
Skillfully edited videos attract more visitors to your website and they may end up purchasing the product. More traffic means higher customer engagement and a low bounce rate that helps in improving the Search Engine rankings of your Website. The best digital marketing company in Kolkata with their skillful content marketing strategies can help you to be on the top of search engine rankings.
Videos Grab Attention Easily
Our eyes are more attracted to moving things than still pictures or texts so, videos are sure to attract the attention of the viewers any day or any time. But not every video has the potential to attract audiences. The best digital marketing company in Kolkata with their perfect content marketing strategies will help you create remarkable video contents to help you stand above the rest while promoting your brand through video content.
Video Influences people to take Actions
Video can evoke strong emotions in one’s mind through its audio-visual cues and it incites people to take action. This way people either buy the product or share that particular video.
Video improves Conversion rates
Customers find an instant urge to buy a product after watching a video about it. The audio-visual effect creates an impact on the customer's mind. The videos that explain how to use a product are well–known to improve conversion. A very good example is “Dropbox”. When Dropbox was launched people didn’t know how to use it and DropBox was quick to take advantage of this. They uploaded a “ how to use Dropbox ” video on their Home Page and their conversion rates increased drastically.
Video provides an array of options to choose from
There are various options of videos such as live videos, Short Teasers, Webinars, etc you can choose from to boost your content marketing campaign. The best digital marketing company in Kolkata can help you choose the best options for your brand.
Remarkable returns on investment
Video Marketing has a great return on investment. Various video editing apps can help you create videos with almost zero investment. According to various reports, almost 90% of marketers said that video marketing has helped in increasing brand awareness, traffic, and leads.
Video Improves your Social Media Presence
Social Media have become a part and parcel of our life. Even Businesses can’t deny the fact that they need social media to become successful. Facebook, Instagram Twitter, etc are platforms that you can use to generate leads for your business. People love videos. If you want to attract potential customers then you need to emphasize Video marketing. Video Marketing encourages social share on various social media platforms.
Videos attract mobile users
Most of us browse various social media platforms through mobile phones. Facebook and Instagram users are most likely to use mobile phones while watching online videos than on a computer. Youtube has reported a 100% year- on year increase in mobile video consumption. So, we can say that due to this easy accessibility and appealing content videos have become a vital marketing tool to attract more traffic.
These are some of the important reasons why videos are more effective than text to make your brand get optimum visibility in the market and reach the pinnacle of success quickly.
