Linkedin is used for professional networking and career development. With more than 830 million registered members from over 200 countries and territories, Linkedin is one of the most popular social media platforms for connecting with professionals and businesses and engaging in business-to-business marketing for promoting brands and services.
What is Linkedin Marketing?
Linkedin Marketing is the process of utilizing the Linkedin platform to connect with audiences, improve brand awareness and generate quality leads for your business. To add the cherry on top, Linkedin offers additional functions such as Linkedin ads, Showcase Pages, etc that can help your brand attract potential customers towards it.
Let us highlight some reasons why Linkedin Marketing is important for brands
Popular Social Media Platform
Linkedin is considered the third most commonly used social media platform for business purposes (according to the Salesforce State of Marketing Report). Experts from a different industry, professionals use Linkedin for their professional growth and increasing connections. So, if you want your brand to get optimum visibility then you need to have an effective presence on Linkedin. The top digital marketing company in Kolkata with their skillful Linkedin Marketing strategies can make your brand get maximum visibility and reach the zenith of success quickly.
A remarkable platform for lead generations
Linkedin has the highest lead conversion rate and is popular for attracting traffic through referrals. An interesting fact is that the number of lead conversions on Linkedin is higher than on Facebook and Twitter. It is known for generating an increased number of leads for B2B businesses.
Thought Leadership
Linkedin is mainly career and business focused so it allows you to display your credentials that can enhance your or your brand’s reputation. This lay the founding stone for reputation-based thought leadership. Your displayed credentials can be seen by all .you can make the most of it by posting value-added content
Increase Brand Visibility
Linkedin has become the top platform for B2B marketers and companies so a good Linkedin profile or a business page has a greater chance of ranking high in search engines, thereby helping your brand with increased visibility. Relevant keywords used in the bio and description of the page can enhance the visibility of your brand. The top digital marketing in Kolkata with their perfect Linkedin marketing strategies can provide your brand with optimum visibility in the market.
Connections with the Right audiences
Linkedin is ideal for B2B connections. You can connect with professionals and companies that will be relevant to your brand. Connecting with the right audiences will add more value to your brand which will bolster the growth of your brand.
This blog highlights some important reasons why your brand needs Linkedin marketing to climb the steps to success quickly.
