“Search Engine Optimization or SEO is the process of improving the quality and quantity of website traffic to a website or webpage from search engines. SEO targets unpaid traffic known as natural or organic results rather than paid traffic. “
What are Organic or unpaid Traffic and Paid Traffic?
Organic Traffic is those visitors on your website who came from unpaid sources such as search engines like Google, Yahoo, Bing, etc.
Paid Traffic
Paid traffic is any visitor visiting your website after you have paid for advertising promotions.
To make your business successful you need organic traffic, that SEO mainly targets.
As said earlier SEO emphasizes quantity and quality. The better your website, the more traffic it will attract. Factors such as Content Creation, Backlink Building, and Keyword Analysis help to strengthen your SEO for your digital marketing.
Now let us see how these three factors work to improve SEO
Keyword Analysis
Keywords can be single words or phrases that people generally use to search for a particular thing. Keywords need to be researched well and wisely placed in your content so that prospective customers can find you when they use certain words or phrases to search for a product or service.
Content Creation
Your content directly connects with your audience. This is where keywords help you build authority and trust and engagement. Content is anything that your audience can view and hear such as social media posts, blogs, Videos, Podcasts, etc. Your content strengthens SEO by directly engaging with current and potential customers.
Backlink Building
Backlink helps in linking your website to other credible websites to help you cite sources that are relevant to your products or services. It enhances your SEO if it is done strategically and properly following the guidelines.
Now, let us focus on why SEO is important to your business
Increase Organic Traffic
Your primary goal is to attract traffic to your website. Various studies have shown that around 60%of website traffic comes from organic search, SEO being the effective tool to attract customers. If your website can gain ranking for relevant keywords, the more traffic you will attract towards your website. This is why you need SEO to end up on the first page of Google,
Helps to build trust with your customers
SEO and user experience work side by side. SEO helps in building trust with your customers organically. User experience is how your audience connects with your website. When your customers have a positive experience, you get more visits which increases your SEO. If it continues to happen over time organically then your rank on the search engine result pages will get closer to the top 10spots. Good SEO means good user experience. If you can live up to the expectations of your customers you become a trusted source they can depend on. The best digital marketing company in Kolkata with perfect SEO strategies can help you gain optimum visibility in the market.
Target Audience
Potential customers are likely to find you on Google. Using SEO to target specific keywords is equal to targeting your audience and attracting them. For example, if you have an online organic cosmetics business. Using keywords related to organic skin products can help you attract a niche audience who will most likely come back to your page for more information. The best digital marketing company in Kolkata can help your business prosper with their skillful SEO strategy.
Stand above the rest
SEO helps you stand above the rest, SEO is a great tool to compete with your competitors, especially for small businesses. Based on your customers' analytic data you can develop effective strategies that will help your brand stand above the rest by avoiding expensive campaigns and paid ads.
These are the main reasons why SEO is important for your business to help it grow.
